Hello, I am Yuchao Ma (马ζ―θΆ ), a second-year Ph.D. student at the Gaoling School of Artificial Intelligence, Renmin University of China, advised by Professor Qi Qi.
I received my Bachelorβs degree in School of Information and Communication Engineering, Beijing University of Posts and Telecommunications.
My research focuses on the intersection of algorithmic game theory and computer science, especially on the following topics:
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Data-driven mechanism design.
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Computational advertising, including ad auctions and auto-bidding.
π Publications
WWW 2025A Context-Aware Framework for Integrating Ad Auctions and Recommendations, Yuchao Ma, Weian Li, Yuejia Dou, Zhiyuan Su, Changyuan Yu, Qi QiAAAI 2025On Designing the Optimal Integrated Ad Auction in E-commerce Platforms, Yuchao Ma*, Weian Li*, Yuhan Wang, Zitian Guo, Yuejia Dou, Qi Qi, Changyuan YuAAAI 2025GenAuction: A Generative Auction for Online Advertising, Yuchao Ma*, Ruohan Qian*, Bingzhe Wang*, Qi Qi, Wenqiang liu, Qian Tang, Zhao Shen, Wei Zhong, Bo Shen, Yixin Su, Bin Zou, Wen Yi, Zhi Guo, Shuanglong li, Lin LiuTAMC 2024Joint Bidding in Ad Auctions, Yuchao Ma*, Weian Li*, Wanzhi Zhang, Yahui Lei, Zhicheng Zhang, Qi Qi, Qiang Liu, Xingxing Wang
π Educations
- 2023.09 - 2028.06 (expected), Gaoling School of Artificial Intelligence, Renmin University of China.
- 2019.09 - 2023.06, School of Information and Communication Engineering, Beijing University of Posts and Telecommunications.