Research output

Publications

2026

• IMPACTNet: Unifying Auto-bidding in End-to-End Merged Auctions

  Yuhan Wang, Yuchao Ma, Liang Zhang, Ziyuan Wang, Zhiyuan Su, Qi Qi, Yafei Wang, Xu Li, Yuyao Liu, Pengjie Wang, Jian Xu, Bo Zheng

  ACM SIGKDD Conference on Knowledge Discovery and Data Mining (KDD), 2026.

• GAM: A Generative Auto-Marketing Framework in Online E-commerce Platforms

  Yuejia Dou, Shuai Dou, Yuchao Ma, Bingzhe Wang, Tianyu Wang, Zhilin Zhang, Chuan Yu, Jian Xu, Qi Qi

  The ACM Web Conference (WWW), 2026.

• SACO: Sequence-Aware Constrained Optimization Framework for Coupon Distribution in E-commerce

  Li Kong, Bingzhe Wang, Zhou Chen, Suhan Hu, Yuchao Ma, Qi Qi, Suoyuan Song, Bicheng Jin

  AAAI Conference on Artificial Intelligence (AAAI), 2026.

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2025

• Optimal Auction Design in the Joint Advertising

  Yang Li, Yuchao Ma, Qi Qi

  International Conference on Machine Learning (ICML), 2025.

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• A Context-Aware Framework for Integrating Ad Auctions and Recommendations

  Yuchao Ma, Weian Li, Yuejia Dou, Zhiyuan Su, Changyuan Yu, Qi Qi

  The ACM Web Conference (WWW), 2025.

• GenAuction: A Generative Auction for Online Advertising

  Yuchao Ma, Ruohan Qian, Bingzhe Wang, Qi Qi, Wenqiang Liu, Qian Tang, Zhao Shen, Wei Zhong, Bo Shen, Yixin Su, Bin Zou, Wen Yi, Zhi Guo, Shuanglong Li, Lin Liu

  AAAI Conference on Artificial Intelligence (AAAI), 2025.

• On Designing the Optimal Integrated Ad Auction in E-commerce Platforms

  Yuchao Ma, Weian Li, Yuhan Wang, Zitian Guo, Yuejia Dou, Qi Qi, Changyuan Yu

  AAAI Conference on Artificial Intelligence (AAAI), 2025.

• Joint Bidding in Ad Auctions

  Yuchao Ma, Weian Li, Wanzhi Zhang, Yahui Lei, Zhicheng Zhang, Qi Qi, Qiang Liu, Xingxing Wang

  Theoretical Computer Science (TCS), 2025.

  TAMC 2024 version ↗